The Quest for Global Dominance provides executives with leading-edge ideas on how to accomplish these tasks in manner that makes them easy to put into action.

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In the quest for global dominance they present the lessons from their 20 year study of over 200 corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its  industry in the following fuor essential tasks :

Identified market opportunity world-wide and pursuing them by establishing the necessary presence in all key markets

Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation the global presence of offers

Cultivating a global mindset by viewing cultural and geographical diversity as an opportunity, not just a challenge

Leveraging the rise of emerging markets– specially China and India– to transform the company’s growth prospects, global cost structure, and pace of innovation.